Roland Landers

Roland Landers: Architecting the Future of India’s Gaming Landscape

Welcome to a comprehensive look at my professional journey. My name is Roland Landers, and for over three decades, I have dedicated my career to shaping the media, entertainment, and digital gaming sectors in India. Currently serving as the CEO of the All India Gaming Federation (AIGF), I have been at the center of the storm as India evolved into a global gaming powerhouse. This is the story of my journey, the industries I’ve helped build, and the future I am committed to securing for the Indian gaming community.

The Foundation: Early Years and the Media Era

My career began long before the first smartphone arrived in India. I started in the traditional media and entertainment space, where I learned the fundamental importance of audience engagement and brand equity. During my tenure with major conglomerates like the Zee Group, I was privileged to witness the birth of satellite television in India. This era taught me how to manage large-scale operations and navigate complex regulatory environments—skills that would later become critical in my work with the gaming industry.

I spent years at Zee Entertainment Enterprises, where I focused on sports marketing and brand management. My role involved the conceptualization and execution of massive sporting properties, including the Indian Cricket League (ICL). This experience gave me a front-row seat to the passion Indian fans have for competition and skill, a trait that directly translates to the modern online gaming world.

Transitioning to the Digital Frontier

As the internet began to penetrate the Indian market, I recognized a shift in how content was being consumed. Transitioning from traditional TV to digital platforms like HCL Infosystems and Percept Ltd, I began to focus on the convergence of technology and entertainment. I managed high-decibel marketing campaigns and strategic alliances that bridged the gap between tech hardware and consumer experience.

By the time I took on senior roles at Serco Global Services, I was managing expansive teams and complex BPO/KPO operations. This was a pivotal moment in my career, as it allowed me to understand the backend infrastructure required to support millions of users—knowledge that is essential for the high-concurrency environments found in modern online casinos and skill-gaming platforms.

Leading the All India Gaming Federation (AIGF)

In 2016, I took on what would become the most significant challenge of my career: becoming the CEO of the All India Gaming Federation (AIGF). At that time, the online gaming industry in India was like the Wild West—massive potential, but lacking regulation, standardized ethics, and a unified voice.

Under my leadership, AIGF has grown into the apex industry body for online gaming in India. My mission has been threefold:

1. Legitimacy: Moving the industry toward a clear «Skill over Chance» legal framework.

2. Responsibility: Implementing the AIGF Charter to ensure player protection and responsible gaming.

3. Growth: Advocating for fair taxation and stable policies (like GST regulation) to encourage global investment.

I have spent the last decade working closely with government ministries, including MeitY and the Ministry of Finance, to ensure that platforms like those featuring Pokies, Games, and Sports Betting operate within a safe and legal ecosystem.

Professional Experience Timeline

Below is an interactive breakdown of the various roles I have held throughout my career, showcasing my transition from traditional media to the digital gaming apex.

My Contributions to Research and Industry Thought Leadership

Throughout my journey, I have prioritized the dissemination of accurate data to dispel myths about online gaming. Whether it is discussing the impact of GST on the gaming sector or the psychological aspects of player behavior, I have contributed to numerous white papers and industry reports. My goal has always been to show that gaming is a significant contributor to the «Digital India» vision.

I frequently speak at global summits, explaining how the Indian player consumes Games and the potential of mobile-first platforms. My work involves collaborating with top research firms like KPMG and EY to produce annual reports that serve as the «Bible» for the Indian gaming industry.

Vision for 2026 and Beyond

As we move deeper into 2026, my focus remains on the sustainable growth of the industry. India is currently one of the largest gaming markets by user volume, but we have yet to reach our full potential in terms of revenue and global influence. I am working to ensure that the regulatory environment encourages innovation—from AI-driven Games to more immersive experiences for mobile users.

My commitment to the Indian player is personal. I want every individual who chooses to Sign up on a platform to know they are in a safe, fair, and regulated environment. Whether it’s the thrill of the Pokies or the strategic depth of Fantasy Sports, the integrity of the game is my highest priority.

Summary of Milestones

I hope this overview provides a clear understanding of my professional dedication and the work we are doing at AIGF. The gaming industry in India is just beginning its most exciting chapter, and I am honored to be leading the charge.